SANTA HERE
SAT 6 730
NEW GREAT TASTE
MENU 99¢

Dec. 26, 1998, 1230a. The hit took mere seconds.

Dec. 26, 1998, 1230p. Still up 12 hours later.

By 730p that evening, the sign had been changed to:

ANASTASIA DOLLS
99¢
NEW GREAT TASTE
MENU 99¢

I don't know whether to make anything or not of the fact that ANAST is yet another anagram of SANTA.